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Abandoned Lives


ABANDONED LIVES

"For every abandoned car you see in Dubai,
there is an abandoned pet you don't see"

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Abandoned Lives


ABANDONED LIVES

"For every abandoned car you see in Dubai,
there is an abandoned pet you don't see"

3,000 pets are abandoned every year in Dubai; unfortunately it’s not a visible problem that we see every day. 38smiles – a non-profit animal rescue group in Dubai, wanted to raise awareness of it. We found out that the number of pets abandoned is the same as abandoned cars, so to make this ‘invisible’ problem visible, we used motion sensor speakers in abandoned cars to create a disruptive moment to people in key locations to hit them with the message. The social experiment was filmed with hidden cameras and showcased online.

AWARDS

CANNES LIONS 2016
SHORTLIST – Media

DUBAI LYNX 2016
GOLD – Direct/Direct Strategy-Best low budget campaign
GOLD – Media/Best use of media-Use of ambient media: small scale
SILVER – Media/Use of media-Best use of audio platforms
SILVER –Promo & Activation-Charities, Public health, safety & Awareness Messages
BRONZE – Media/Product&Service-Charities, Public health, safety & Awareness Messages
SHORTLIST – Grand Prix for Good

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When White is not White


When white
is not white

When White is not White


When white
is not white

Recognition:

LURZER ARCHIVE 2.2016 - 3 ads selected

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The Game of Fast


the game
of fast

The Game of Fast


the game
of fast

///Film///

The 2015 Men's Handball World Championship was hosted in Qatar. To create a sense of urgency that the games were about to begin and entice people to watch them live, we created two commercials to launch the campaign.

Recognition:

Effie Mena Awards 2015 - Integrated - Silver

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Cleans Instantly


Cleans
Instantly

Cleans Instantly


Cleans
Instantly

Recognition:

LURZER ARCHIVE 2.2016 - 2 ads selected

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True Colors


True colors

True Colors


True colors

///DIRECT///

The main way to differentiate fans during the World Cup is their jersey colors. We created a football color guide of team swatches to allow fans to compare and keep their jersey colors right, bright and true. Through Pressto.
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Don't Selfie and Drive


Don't selfie
and drive

Don't Selfie and Drive


Don't selfie
and drive

///PRESS///

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Frosted Cakes


frosted cakes

Frosted Cakes


frosted cakes

///MOBILE///

Recognition:

El Ojo Iberoamérica 2013 - Shortlist - Mobile

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The Cheer


the cheer

The Cheer


the cheer

///ACTIVATION///

Handball isn't popular a sport and Qataris don't like attending live sports games in general. We took advantage of the National Day to launch our own patriotic song to fuel people's pride and take them to the stadiums. Our cheer helped boost the national team all the way to the final game. For the first time in history.

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Foosball Box


Foosball box

Foosball Box


Foosball box

///DIRECT///

To get the Mozaic TV customers upgraded to the World Cup package we reinvented the setup box by literally packing it with football entertainment, and sent it as direct mail. Once opened, it transformed into a classic game of foosball where people could pick their teams and challenge friends.

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Escape Inside


Escape
inside

Escape Inside


Escape
inside

Escape inside. Introducing the all-new Yukon with Bose® Active Noise Cancellation.  

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Anywhere, Anytime


anywhere, anytime

Anywhere, Anytime


anywhere, anytime

///ACTIVATION///

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Mankind Evolution


mankind
evolution

Mankind Evolution


mankind
evolution

///PRESS///