Every sweet has a sour

EVERY SWEET MESSAGE HAS A SOUR MEANING BEHIND IT

Daily work emails might seem polite at first glance, but are they truly? Just like Sour Patch Kids, every sweet hides a sour side! That's why we decided to equip our candy-loving, Gen Z office newbie with the ultimate office tool.

A TRANSLATOR THAT REVEALS HIDDEN MESSAGESON DAILY WORK EMAILS

Available on desktop or mobile, users could access a digital interpreter that detects and translates passive-aggressive messages, converting them into Sour Patch Kids offers. Over 500 responses were triggered by a database of more than 1,000 keywords and phrases.